Kim Landi: The Woman behind the fashionable girl's brand ModerneChild
by Alex Cerball
While on maternity leave with her second child, Kim Landi got an idea to start ModerneChild, an online boutique for children’s clothes. Featured in Glamour, and Life & Style, ModerneChild Shoppe styles are meant to help children achieve healthy self-esteem and encourage girls to express their unique style. “Every gal should feel good about herself day in and day out. It's our mission,” Landi says about the brand spotted on the children of celebrities like Tori Spelling and JWOWW.
Landi, a mother of two, and a certified public accountant started ModerneChild because she felt the market was lacking in trendy, affordable children’s clothes. Before she launched her business, she would spend a great deal of time styling outfits for her children and began posting pictures on her social media accounts. She quickly developed a following and was encouraged to open up her boutique.
“My aha moment for the business was a late night with my second baby, and I was bored playing on Instagram,” says Landi, who noticed trendy dresses for children were so expensive. “I looked in my baby's closet and thought, I wish I could get her more trendy clothes that wouldn't break the bank since they grow out of clothes fast,” she says.
Her favorite looks are always what is comfortable, and this season it’s all about cute sweaters in different styles and cuts. Her go to local boutique is Stich and Feather for cute and affordable clothes. For her children, she likes to shop at Zara Kids, Cotton On Kids and Target.
When it comes to dresses for the holidays, she loves pink and white in velvet, satin or sequin. “It's so unconventional but yet so perfect and feminine for the holidays,” she tells Butiqe blog.
Landi now designs 20% of the clothes featured on the site, and she has dreams of ModerneChild designs sold in a major department store, before opening up her own brick and mortar shop one day. The Mommy & Me section of ModerneChild features clothes that both mom and children can wear and incorporating these looks has been the most significant learning curve for her. “It's taken a lot of time as I'm trying to understand the consumer market but also keep the styles true to my own taste,” she says.
Balancing a business, a family and a full-time job is a lot for anybody, but Landi says it takes a good team and people who believe in your business to make it all work. “We all strive for the same mission,” she says.
Her advice for any momtrepreneurs who want to start their own business is to make sure you pick something you are genuinely passionate about doing. “Your blood, sweat, and tears will go a long way and having a great network and support system with some financial backing will help you,” she says. Don’t start your business thinking that money will just start flowing in and remember that success does not happen overnight.
Landi believes that every little girl should feel beautiful both inside and out. Her children are her greatest inspiration. “When they tell me they love something I pay attention,” she says.
Landi and her daughters rocking the ModerneChild look for the holidays
Here are some of Landi’s favorite holiday looks...
Olivia - V Lace Back Dress: A lovely lace detailed dress, complete with a white, tulle skirt, is festive for any occasion.
Patricia - Pom Dress: A unique-earth toned design with cute little pom poms will be perfect for those family photos.
Kim Landi, Creator Of Moderne Child