Fashion shoppers can get a true feel of an LA native’s sense of style by stepping into Sibling Showroom. The owners of this boutique have created an appealing mix of edgy and easy that fits their market perfectly. As the name suggests, this boutique is operated by siblings Israel and Becky Ramirez. Entrepreneurship clearly holds tradition and has helped push this well-oiled family business for more than eight years. When looking to fill showroom space with sellable and eye-catching lines, Sibling Showroom also looks for sensibility, functionality and design that’s tasteful and not overdone. Israel loves working with designers who share his family and company’s philosophy of genuineness and honesty. Butiqe sat down with Israel to find out what exactly influences his boutique’s style and showroom, and what keeps him and his siblings motivated to keep those sales rolling in.
Q: How did you get started with Sibling Showroom?
A: My older sister Lucy started the business and hired me. She taught and mentored me. She eventually sold me the business in 2010. I’ve been running it ever since with my younger sister Becky.
Q: What influences the choices of styles in your showroom? Has that changed over time?
A: We started as a young contemporary showroom and carried more youth-driven brands. Over the years we’ve transitioned to a showroom selling to women who work hard and need a simple, no-nonsense way to look fashionable, who love to travel, and who appreciate global influences in their fashion choices. Some of our lines do in fact take inspiration from exotic parts of the world. Of course, as L.A. natives, we’ve always had west coast sensibilities, meaning that we’ve always carried brands that fit the lifestyle here of laid back, cool and flirty—but still glamorous.
Q: What helps you decide which designers and brands you want to sell and represent?
A: First and foremost what they stand for as people. Do they have a story, what are their principles and overall philosophy in terms of creating their line? I think in the end those are the qualities that drive and push their talent in a more authentic and genuine way, and it allows us to sell with complete honesty. Second, I always make sure they have a good balance of salability and distinctiveness to their designs. I love designers who really understand function and how to make a statement without over designing.
Q: What is your favorite part of owning your own business?
A: The fact that we get to choose who we work with and to support people whose vision, talents and philosophy toward fashion and sales complement ours. Success can only be accomplished by a coalition of people all believing in and working toward the same goal.
Q: What motivates you to work?
A: As I mentioned, it’s the owners behind the brands we carry. If I believe in them as designers and as people, that invariably translates to my drive to go out there and work hard for them.
Q: What is your favorite city to travel to?
A: For a while it was New York but most recently I’ve gotten to see some cities outside the U.S. For example, Barcelona, Spain had a big impact on me. Seeing the culmination of hundreds of years of cultural, artistic and architectural influences, from the Moors to the Romans to the Francs, was amazing.
Q: What is your favorite part of working in downtown LA?
A: The fact that I grew up seeing the area transform. It makes me proud knowing that downtown L.A. is finally getting the attention it deserves and people are starting to see and experience its treasures.
Q: What has been selling the best this season?
A: Short dresses, specifically shifts, as well as A-line silhouettes. Also lace-up details.
Q: Do you see your showroom evolving in the future?
A: Not really. I think we’ve discovered a formula that works for our customers and we’ve been with many of our lines for four-plus years.
Q: What are your favorite trends you are seeing for summer?
A: Personally, I love ‘90s fashions and I love seeing those styles making a comeback. From choker details, to bomber/athletic jackets, to high waist shorts, to short ankle boots.
Hanging beautifully on rolling racks in Sibling Showroom you can find designers Veronica M, Tiare Hawaii, Everliegh, Aloha Collection, The Handloom.
Veronica M can be found one of our favorite L.A. boutiques, Polkadots and Moonbeams.
Address: 8361 W 3rd St, Los Angeles, CA 90048